Alex has built his career in the Customer Relationship Management space.
Starting out at Internet providers like 1&1 Internet and Strato AG, he quickly found his passion in building out best customer experiences for Spark Networks, where he headed pricing and the Customer Relationship Management division, before he transitioned to HelloFresh in a senior capacity.
Here, he lives his vision of 'Customer is King' and ensures that every interaction a customer has with HelloFresh is a great one.
Alex will talk about his experiences with Multi-Channel Marketing campaigns, what has worked and what hasn't worked. He'll illustrate HelloFresh's journey and answer questions the audience may have.